Jason Wu On Fashion, Fragrance and First Ladies

Today we’re throwing it back to when Sig sat down with the fabulous Jason Wu when he was in Australia to launch his eponymous fragrance. He talked her through how he managed to capture the Jason Wu woman in a perfume - think impeccably chic and feminine, but with a sophisticated edge (not unlike brand devotees, the Duchess of Sussex, Diane Kruger and Gemma Chan). Watch on for Jason’s thoughts on dressing Michelle Obama, his eternal love for florals, and why creating a perfume is not unlike dating…

 

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