We’ve just seen the end of “fashion month” - that twice-early trend orgy that moves through the major capitals of the world – New York, London, Paris and Milan - and leaves our heads spinning with the insta-feast and snapchat-attacks that follow. While the endless images of runway and backstage pics can become a bit same-y, what I do love about it is the fresh wash of inspiration that comes flooding into the market. For the months that follow, beauty brands release new products to keep up with a demand that was born backstage and on the runway. Thanks to the latest collections we’ve just seen, I guarantee we’ll see a slew of wet-look hair gels, glitter liners and graphic lashes hitting counters in just a matter or minutes.
The joy of all this innovation? It makes it super easy for us to try the trends on for size. In celebration of Westfield’s new Today: I am campaign (fronted by Lara Worthington) and their Festival Of Beauty – that’s happening from today and throughout the weekend in Westfields across the country– I’ve slated the nine trends that are most achievable and totally worth trying out this season. The best bit? They’re perfect for the Australian summer.
1. Spotlit Skin
Great skin is always in, but this season the makeup for many of the shows was even more minimal than usual. Balmain, Opening Ceremony, Rodarte and Tommy Hilfiger all sent models down with a luminous but not shiny complexion. You want your skin to glow as if lit by a spotlight. Choose your foundation based on your skin type then use luminising powders to create the spotlit glow. Hourglass Cosmetics Ambient Lighting Palette is a good one – it’s got just the right amount of glow without any of the glitter. It’s available from Mecca.
2. Brushed Up Brows
Our obsession with ample arches continues, and this season it’s all about growing them out to their maximum bushiness and then brushing them up – as we saw at Dior, Christopher Kane, Roland Mouret and Oscar De La Renta. If you’re follicularly challenged, promise me you’ll put down the tweezers for at least a month. Do not wax. If you’re really desperate, you can also try painting on Regaine (a men’s hairloss solution available chemists) to encourage growth. To groom them, Napoleon Browtox Eyebrow Gel is tinted to give brows some depth and comes with the double ended brush - an angled side for applying and a spooly brow brush to tame them into submission.
3. Don't Care Hair
Hair at Bottega Veneta, Giambattista Valli, Isabel Marant, Stella McCarntney and Vivienne Westwood was either tousled, in a loose looped pony or just left looking virtually untouched. It’s ultimate cool-girl hair and it has to be the easiest trend there is. The trick is understanding your texture and working with that. If you have frizzy haywire hair, you’ll need to calm it – some curly-girls find applying a smoothing serum like Toni & Guy Classic Smoothing Lotion. Or if you’re like me and need to encourage texture, I like John Frieda Ocean Waves Sea-Salt Spray.
4. Oceanic Eyes
Blue was the eyeshadow show du jour at Marc Jacobs, Missoni and Phillip Lim whose models wore just a tiny line of blue liner on the inner corner of the eyes. This is a great way to dip your toe in the trend without committing to the full aquamarine eyeshade-shebang. Choose a really deep blue eyeliner pencil that’s super soft and just use it on the upper line as close to the lashes as possible, or if you’re a little more experimental just do it on the lower lashline. Napoleon Perdis new Two-Faced Eyeliner in High Society is perfect as it has two different shaped tips – so you can play with the shape of your liner.
5. Wet Look Hair
This season sleek, wet-look hair was high on the fashion radar again – appearing at Christopher Kane, DSquared and Julien Macdonald. It’s the best sweaty-weather trend there is and a look that can take you from beach to bar with not much more than a dab of gel. Simply part hair either in the centre or a deep side part then add a dab of gel – V05 does an awesome one, available from Priceline – and apply it to keep it looking damp and in place. It looks gorgeous with really bronzed skin and a neon lip.
6. Statement Lips
Which brings me to lips. A bold pout is still a wonderful way to amp up your look in not-much-time-at-all. And the colour you choose is really completely up to you – what you’re wearing and what kind of mood you’re in. Whether you go all-out blinging with a gold glitter like the girls at Prada (what - too much!?) or you choose something more subdued like the bright watermelon at Marchesa or cherry at Oscar De La Renta, it’s a failsafe way to take your look for whatever to wow in one slick. In terms of texture –either keep it matte and creamy or go for all out glitter or metallic. Priceline even has lip foils if you’re feeling daring.
7. Power Ponys
Sleek, high, nineties style ponytails also marched down the runway this season. At Balmain they were slicked up, high and tight and almost bondage-like – fierce and strong. At Proenza Schouler and Public School it was a similar shape at the front – sleek and strong, but the pony’s themselves were plaited or twisted tightly. Another easy-to-achieve-at-home look. Use your wet look gel again, scrape hair back high and tight then plait or twist two sections around each other before securing with a second elastic. If your pony is on the scrawny side, Scunci do this elastic and plastic thing that sits inside your ponytail and bulks it up.
8. Graphic Lashes
Whether stuck on in strips, clusters or drawn on with liner, the lashes at Marni, Jeremy Scott and Mansur Gavriel were seriously bold. This is a trickier trend to master but well worth it for a party or special event. You can either buy really graphic lashes from Priceline and attempt to do it yourself or front up to Napoleon or a MAC or Shu Uemura counter in Myer or DJs and leave it to the experts. They’ll usually just charge you for the price of the lashes and then apply them for you for free. To risk wandering into drag queen territory keep the rest of your look understated – glowing skin, a champagne gold eye and nude or peach lips will complete the look beautifully.
9. Slept In Liner
Last but certainly not least – or hardest - is the nineties classic, grungy liner. Several makeup artists this season at Chloe, Emilio Pucci and Issa were inspired by the Kate Moss’s look circa Calvin Klein era. And luckily for us, it’s relatively easy to do. You just need a super soft kohl pencil eyeliner, then rim the waterline – which is the inside rim when you hold back your lashes. It’s a bit weird when you first do it but you get used it. I actually filmed my seriously easy way to do it in this video (see it here) just close your eye around the tip of the pencil and rub it back and forth. It takes about 20 seconds and looks super sexy and smudged in perfectly. Try the Smashbox Always Sharp Kohl Waterproof Eyeliner available from Mecca Maxima.
For more inspiration, head along to Westfield’s Festival of Beauty, which is happening this Thursday October 15 – to Sunday October 18, in 15 Westfield centres across Australia. Top beauty brands including, L’Occitane, Crabtree & Evelyn, Ella Rouge Beauty, Napoléon Perdis, Laser Skin Clinics, Oscar Oscar, Hairhouse Warehouse, Lush, GNC, Dior, Mecca Maxima, Jurlique, the Body Shop, Priceline are hosting hair, makeup, grooming and wellness masterclasses, demonstrations from beauty experts, in-store styling sessions and beauty workshops. For more information head to http://www.westfield.com.au/bondijunction/events/the-beauty-festival-today-i-am-beautiful/20527
Story by Sigourney. Sponsored by Westfield.