With celeb-driven products flooding the market, it's nice to see a cult brand take out the title of Most Popular Brand of 2016: MAC. According to the Best of Polyvore: 2016 trend report, the makeup company remains the most searched among the social commerce site’s community of users. Nude lipsticks in particular were a major drawcard for MAC, taking the spot as the most searched product on the site.
Runner-up was NARS, whose cult-favourite blush in Orgasm ranks high in searches. In third place was Urban Decay, with their coveted Naked Palette, followed by Bath & Body Works Velvet Sugar Fragrance Mist at number four, and Clinique in the fifth slot.
Newcomer to the industry, Kylie Jenner, scored a No.1 on one in Polyvore’s lists – but, of fashion icon. So maybe still a little way to go for the aspiring makeup mogul.
Story by Stephanie Russo