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This state-of-the-art serum from Icelandic brand Bioeffect is loved by beauty insiders the world round – Karl Lagerfeld claimed it as one of his must-have products, and Uma Thurman and Rozalia Russian are also fans. Its star ingredient is Epidermal Growth Factor (or EGF); in layman’s terms, EGF stimulates collagen and elastin production, two proteins that become less abundant as we age – so getting more of it in your skincare routine equals younger looking skin. And it uses bioengineered barley EGF, meaning that it’s totally vegan friendly, too.
This state-of-the-art serum from Icelandic brand Bioeffect is loved by beauty insiders the world round – Karl Lagerfeld claimed it as one of his must-have products, and Uma Thurman and Rozalia Russian are also fans. Its star ingredient is Epidermal Growth Factor (or EGF); in layman’s terms, EGF stimulates collagen and elastin production, two proteins that become less abundant as we age – so getting more of it in your skincare routine equals younger looking skin. And it uses bioengineered barley EGF, meaning that it’s totally vegan friendly, too.
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