Beauty Expo Australia 2025: Why I’m Going and You Should Too

Beauty Expo Australia 2025 isn’t just a trade show—it’s the heartbeat of Australia’s professional beauty scene.

As someone who’s been covering this industry for over two decades, I can tell you firsthand: this is where the magic happens. It’s where I’ve discovered incredible brands, had some of the most inspiring founder conversations, and walked away with enough beauty intel to last the year.

This August, I’m heading to Beauty Expo Australia 2025 at ICC Sydney, and I’d love for you to come too—as my VIP guest. Or you can get tickets here.

What Makes It So Special?

Whether you’re a salon owner, a brand founder, an RN, or just someone who lives and breathes beauty— the Beauty Expo event is a game changer.

It’s not just the access to new products (though the aisles are packed with incredible innovations). It’s the energy, the people, the conversations. You’ll leave feeling inspired, connected, and ready to take your business or career to the next level.

“Some of my favourite beauty discoveries have happened at Beauty Expo—it’s where you really see the next wave before it hits mainstream.”

What I’m Excited About This Year

The lineup is shaping up to be amazing. Some of the Aussie brands I’m looking forward to seeing include:

It’s such a rare chance to explore what’s emerging in skincare, devices, injectables, and professional treatments—all in one place. I love seeing how brands present themselves, tell their stories, and connect with their community.

Plus, the education sessions are always a highlight for me. Hearing directly from founders and industry experts about how they’ve built their businesses (and survived the tough stuff) is both inspiring and incredibly real.

Come Be Part of the Story

This year, we’re bringing Beauticate to the Beauty Expo floor. I’ll be catching up with some of the industry’s most inspiring names, and we’ll be capturing behind-the-scenes content along the way.

If you’re there, come say hi—or better yet, enter to win 2 x VIP passes and be my guest.

LET'S DO THIS

There’s something about being in a space filled with beauty pros that’s hard to explain—it’s electric.

So whether you’re new to the industry or deep in it, come along. Let’s meet, get inspired, and celebrate everything this amazing community has to offer.

P.S. Beauty Expo is a trade-only event, so you’ll need to be a qualified professional to attend.

Written by Sigourney Cantelo in partnership with Beauty Expo Australia 2025