“My kids don’t have social media. They don’t have games. I fought with them from the beginning – from when they could pick it up. I just never gave it to them to start with.”

Celeste shares how she’s taken a firm stance on screens at home – even when it means missing out on the digital chatter that connects her kids’ peers.

“My son had Snapchat because I didn’t realise what it was. I thought it was a texting service… and he deleted it himself. He said it was just ‘dink dink dink dink dink!’ – driving him crazy.”

She laughs, but it’s clear she’s serious about the mental health impact of devices.

“Those machines are monsters and the men that made them are monsters. They made this addictive drug for kids, and now their own kids don’t have them.”

At dinner with friends, her boys pull out UNO cards while other kids are glued to screens – and surprisingly, everyone joins in.

“It’s a flex now,” she grins. “The cool kids don’t have social media.”