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How Tos

Beauticate Founder, Sigourney, uses the Beachwaver Pro curling wand to demonstrate how to achieve easy, beachy waves worthy of the Victoria's Secret catwalk.

How Tos

Sigourney went to Goldwell master stylist Alan White to give us step-by-step tips on keeping porous strands strong, shiny and smooth.

How Tos

Elsa Pataky reveals all as the new face of L'Oreal Paris' new Botanicals Fresh Care Range at Sydney's Centennial Park's Centennial Homestead.

How Tos

Think you’re washing your hair correctly? Think again. Model-stylist Sam Overton schooled us in the art of the hair wash today on Beauticate.

How Tos

To celebrate the campaign’s awesome sentiment of rule-breaking beauty, we’ve compiled a list of the rules we think should be broken, and were inspired by the different ways our Beauticate subjects defy the traditional laws of beauty.