Kendall Jenner for Pepsi … What could possibly go wrong? Well, just about everything.
After only a few days of being released, Pepsi has pulled their controversial campaign ad featuring model, Kendall Jenner, from Youtube. In a statement, the company said “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”
The ad depicts Jenner leaving a photoshoot to join a protest where a diverse group of activists are carrying signs that say “join the conversation.” As Jenner makes her way through the crowd of protestors, she grabs a Pepsi. She proceeds to waltz her way to the front of the crowd. She then offers the Pepsi to a police officer, almost as a peace offering. The police officer then accepts the Pepsi and smiles. Jenner then joins the cheering crowd.
The ad was vastly criticized for depicting imagery from the Black Lives Matter movement. Many activists on social media accused Pepsi of making light of the movement by appropriating imagery from a serious protest to sell its product.
Of those who scrutinized the ad on social media was Bernice King, the daughter of Martin Luther King Jr. She tweeted an image of her father at a protest with the caption “If only Daddy would have known about the power of #Pepsi.”
No word yet from Jenner’s camp. However, the ad and her promotion of the campaign have been removed from her Instagram account.
Story by Catherine Barnes