L’Oréal Paris Features Its First Transgender Model In New Campaign

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Model Hari Nef has become the first trans woman to feature in a L'Oréal Paris advertising campaign.

Airing during the Golden Globes broadcast, the new ad campaign celebrates the beauty of diversity. The minute-long video, for the brand's True Match foundation, features models of different races and shapes; joining Nef is Blake Lively, Lara Stone, Alexina Graham, Xiao Wen Ju, and Marquita Pring.

Nef tweeted: "I'm in a L'Oréal campaign and that's wild to me."

The move was celebrated online after L'Oréal confirmed their inclusion of Nef in the campaign, many calling it a powerful step for the beauty industry. We can only hope this prompts other brands to follow suit. 

Check out the epic ad campaign featuring Nef below:

 
 
Story by Steph Russo