L’Oréal Paris Features Its First Transgender Model In New Campaign

Model Hari Nef has become the first trans woman to feature in a L’Oréal Paris advertising campaign.

Airing during the Golden Globes broadcast, the new ad campaign celebrates the beauty of diversity. The minute-long video, for the brand’s True Match foundation, features models of different races and shapes; joining Nef is Blake Lively, Lara Stone, Alexina Graham, Xiao Wen Ju, and Marquita Pring.

Nef tweeted: “I’m in a L’Oréal campaign and that’s wild to me.”

The move was celebrated online after L’Oréal confirmed their inclusion of Nef in the campaign, many calling it a powerful step for the beauty industry. We can only hope this prompts other brands to follow suit.

Check out the epic ad campaign featuring Nef below:

Story by Steph Russo

Related Posts

<img width="300" height="200" src="https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1-300x200.png" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1-300x200.png 300w, https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1-768x512.png 768w, https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1-1024x683.png 1024w, https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1-600x400.png 600w, https://www.beauticate.com/wp-content/uploads/2022/10/new-holding-shot-1.png 1500w" sizes="(max-width: 300px) 100vw, 300px" />

VIDEO: We Meet Four Beauty Scholars Achieving Their Dreams

We meet the 2021 L'Oréal Beauty Scholarship recipients.

<img width="300" height="220" src="https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1-300x220.jpeg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1-300x220.jpeg 300w, https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1-768x563.jpeg 768w, https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1-1024x750.jpeg 1024w, https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1-600x440.jpeg 600w, https://www.beauticate.com/wp-content/uploads/2022/06/7eaa9995ecdbab633b9b7aed5d750de1.jpeg 1500w" sizes="(max-width: 300px) 100vw, 300px" />

Chanel Factory 5 Collection: Discover The Clever Take on the Classic Scent

It’s seriously fun.

<img width="300" height="200" src="https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230-300x200.jpg 300w, https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230-768x512.jpg 768w, https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230-1024x683.jpg 1024w, https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230-600x400.jpg 600w, https://www.beauticate.com/wp-content/uploads/2029/03/6e17494fb46bc0946503c1cd844e2230.jpg 1500w" sizes="(max-width: 300px) 100vw, 300px" />

Cosmetics Animal Testing: Ethical Beauty Scores Global Wins

A major development in the push for cruelty free beauty & cosmetics animal testing.

<img width="300" height="199" src="https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2-300x199.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2-300x199.jpg 300w, https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2-768x510.jpg 768w, https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2-1024x681.jpg 1024w, https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2-600x399.jpg 600w, https://www.beauticate.com/wp-content/uploads/2050/12/c-859122_0x440-2.jpg 1500w" sizes="(max-width: 300px) 100vw, 300px" />

A Deep Dive into the Wild World of Australian Plastic & Cosmetic Surgery Trends

Exactly what Australians are asking for in clinic right now.

Comment (0) Cancel reply