Sam McKnight: It’s not really a mistake, but I think women don’t feel confident enough styling their own hair. I want to give women the power and the confidence to harness the transformative power of their hair by themselves. Maybe the biggest mistake is not trying and just admitting defeat before even getting started.
Don’t be afraid. With my products, it’s a quick, temporary fix and you can then change your hair the next day. Have fun and if it doesn’t work, brush it out and try again.
That depends on your hair, but I couldn’t work a day without my Modern Hairspray. But Cool Girl is such a modern, light texturiser – everyone can’t help but love it. And if you want to wear your hair up but it just doesn’t hold, Easy Up-Do is a must.
My favourite kind of hair is good hair. It’s touchable, soft and tousled. It doesn’t matter if your hair is short or long, curly or straight, or has a bit of a wave. It’s hair that empowers you and feels good.
The way I work doesn’t particularly follow trends. A trend tends to become apparent after the shows or a season, and as we work ahead of a season it doesn’t reflect in what I’m doing currently. Saying that, some hair styles transcend trends – they become an iconic style of the time. And I suppose the diversity and celebration of individual styling has become something that will define now.
Story by Tess Schlink