When one of the world’s most recognizably brazen brunettes (Kim Kardashian - we're talking to you) takes the platinum plunge, it’s kind of hard for the rest of us not to notice. While lightening up is dangerously on trend right now, any super stylist or crème de la crème of a colourist, will tell you going platinum is no easy feat. Sure, we’ve come leaps and bounds from the Jean Harlow days of Clorox bleach and ammonia (shudder!) but the most ambitious shade of blonde on the colour spectrum is still high impact and high maintenance.


On that note, behold the best buys a soon-to-be platinum plunger ought to armour up with. From restorative masques to colour-tempering shampoo, we’re talking purple, silver and bound to preserve your platinum ‘do. So make like Kim K and try something new.


Model Agyness Deyn sparked a platinum pixie revival when she quickly became model of the minute in early 2000’s. This short, low maintenance cut counteracts perfectly with the high maintenance colour.


To keep your hue ultimately ashy and your platinum on point, try Pureology’s Perfect 4 Platinum Miracle Filler Treatment. The leave-in filler will aid to protect your fragile strands and help to boost volume.


Michelle Williams perfects the retro wave and back comb while nailing the hue of the minute.


A shade reviving balm like Shu Uemura Color Lustre in Cool Blonde will neutralize any brassy yellow tones and bring out the silver nuances.


Arguably the world’s most recognizable blonde bombshell Miss Monroe went from honeyed auburn to piercingly platinum, before there even was such a thing.


For those with full-bodied hair, try a keratin-based shampoo that’ll keep the frantic frizz at bay. Keratin Complex Blondshell Shampoo boasts equal parts keratin and fade-fighting chamomile properties to simultaneously bring you back to life.


Jamie King proves even the boldest of colours can be softened with the right approach to styling. Be warned, however, pulled back platinum styles require optimal root control.

Bumble & Bumble’s Prêt-à-Powder will help to mask any telltale signs of regrowth and also give you that “I woke up like this” bedroom hair. Need we say more?


Emily Weiss of ‘Into The Gloss’ does gritty-root-meets-polished-platinum like a pro. The tousled and undone approach to such a shade is a sure fire winner.

Weiss credits Christophe Robin’s Shade Variation Care Nutritive Mask in Baby Blond as her shade saver, quite fittingly dubbing this crème de la crème “the Rolls Royce of Purple Shampoos”.

Story by Ashley Ropati. Layout by Amanda Chan.

Would you take the platinum plunge?

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