Lancôme have once again answered our age-defying prayers with the release of the new and improved formula of their iconic Advanced Génifique Serum. With gorgeous faces like Penelope Cruz, Kate Winslet, Lily Collins, and Lupita Nyong’o, it’s not hard to be drawn into the new serum’s campaign. However, what really counts, of course, is the age-defying science promising to transform your skin.

Lancôme have honed in on the latest health research showing the beauty benefits of fermented foods (good gut health equals amazing skin, hair and general glowy-ness), and incorporated a similar technology for topical use. So, probiotics to go on the skin. They’ve broken the new serum down into three steps: fermentation (growing the probiotic), fragmentation (cutting the sugars down to release into the serum), and filtration (extraction of the yeast and purifying the extract). Through these steps, probiotics are used to target the ten signs of ageing: texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, even skin tone, and clarity.

And, it’s also promising fast results; a revived, youthful and radiant complexion in just 7 days. With one bottle of this serum (so far, overseas) sold every 25 seconds, we’re finding it hard to argue with the benefits. 

The new Lancôme Advanced Génifique Serum is on counters now.


Story by Samantha Blanchfield

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