“Power is my fourth fragrance. It has a quiet strength, which is what I like about it.
My first three were Delta, Dream and Destiny. I think the best part of having your very own fragrance is the fact that you can create something that you actually want to wear every day. A lot of us own a lot of different fragrances, maybe even an excessive amount, haha, so it makes it so easy to be able to go and grab the one I want to wear, because it’s mine!
When I was developing the trilogy, I was very focused on each scent being quite unique. I wanted the OG to be for everyone, and then with the other two I got very specific about what would you wear for a certain type of day or event. I wanted Dream to be a very ’90s, noir fragrance, and then Destiny was a bit spicy, with lots of orange. Power is quite different –you wear it, it doesn’t wear you. It still has a bit of a sense of decadence and luxury, but it’s not overpowering. There’s some vanilla, but then it’s got the spice of bourbon and the milkiness of the musk. So it’s a bit sexy, but then the cedar wood and jasmine notes balance that out.
I made this fragrance so that I can wear it, but also because this scent is part of my philosophy on where we are all at in the wider world at the moment. That is, that no matter what happens in the world, your life is about what you choose to make it. We’ve been through this massive collective trauma, and now that we’re (hopefully) at the other end of it, I wanted to celebrate that positivity. If you want to make something happen these days, you can go out there and do it. There are no walls up or gatekeeping anymore; you can create whatever you want to create and share it with people. That does mean there’s a lot more options out there you might have to go up against, though, so you do have to be motivated and be able to rely on yourself. I do believe that there’s space for everyone, and we all have to curate our own roles in our own worlds. There’s so much opportunity now, and that’s really wonderful.