What results should I expect and how long do they last?
Ali explains: “The main result is strong, healthy, and shiny hair. It will relax frizz and curl in your hair. We describe the results as weather proofing your hair against the elements. You may still have to blow dry and straighten your hair in the morning, but it will last, and it won’t frizz and curl in between washes.”
This perfectly describes my experience with the treatment. For everyday wear, I usually let my hair air dry and that’s about it; it still looks like my hair, just more groomed and with less frizz.
It’s important to note that this treatment isn’t necessarily a straightener and won’t deliver the permanently pin straight strands you’d get with traditional straightening formulations. That comes with its advantages, though: because of the more natural finish, it means you’re not committed to the treatment for life. If you choose not to get a top up, you won’t be left with an awkwardly dramatic switch in hair texture midway down your strands.
And you can opt to get the treatment just on particular areas – a particularly curly or frizzy fringe, for example – which is impossible to achieve with traditional straightening treatments. There are also different strengths of keratin available depending on what you’re aiming for; if you have curly hair, for example, the treatment can be formulated so that your beautiful curls are maintained, and that just the frizz is tamed.
Ali says to expect results to last for three to five months: “Keratin does build up so the more often you have the treatment, the longer it will last,” she adds.
Images courtesy of Goldwell