Who Was The Most Popular Beauty Brand Of 2016?

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With celeb-driven products flooding the market, it’s nice to see a cult brand take out the title of Most Popular Brand of 2016: MAC. According to the Best of Polyvore: 2016 trend report, the makeup company remains the most searched among the social commerce site’s community of users. Nude lipsticks in particular were a major drawcard for MAC, taking the spot as the most searched product on the site.

Ruby Woo dipped in Glitter ? #Regram from M·A·C Artist @josuerafuls at M·A·C in Union Square, New York ?? .  #MACShadescents #IAmRubyWoo #MACGlitter #MACHoliday #MACShop

A photo posted by M·A·C Cosmetics (@maccosmetics) on Dec 12, 2016 at 8:03am PST

Runner-up was NARS, whose cult-favourite blush in Orgasm ranks high in searches. In third place was Urban Decay, with their coveted Naked Palette, followed by Bath & Body Works Velvet Sugar Fragrance Mist at number four, and Clinique in the fifth slot.

Newcomer to the industry, Kylie Jenner, scored a No.1 on one in Polyvore’s lists – but, of fashion icon. So maybe still a little way to go for the aspiring makeup mogul.

Story by Stephanie Russo

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