I always looked forward to the start of a new school year surrounded by new notebooks, pencils and folders – and the promise of organisation and joy they bring everyday. And it has always been a dream of mine to own my own business. I guess the first indication I had of my entrepreneurial instinct was at the age of ten, when I used to ride my bike around the snow-covered streets in my neighbourhood, selling Christmas books door-to-door. There was a rewards program involved in selling these books, and I was completely driven by it; I had a clear vision of being able to win my own TV. I decided that I would do whatever it took, and finally I did win that TV for my efforts. This little venture taught me that it is possible to achieve something when you really want to. It also taught me that you can make money and earn the things you want by doing something that you enjoy.
I lay awake in bed one night, and Paul prompted me to get out a pen and notepad and write down a list of what was important – this was the first time I put my dreams on paper. This list, which I now call my ‘3 am List’ included things like ‘I want to drive to work on a Monday morning feeling happy’, ‘I want to do something that connects me to Sweden and design’, and ‘I want to make $500 a week’. This list really helped guide my thinking, but it wasn’t until I went to set up my home office and couldn’t find the beautiful stationery and workspace essentials I had grown used to in Sweden that an idea really sparked.
As I didn’t have a lot of money, I relied on samples from a beauty mail order company. I learned a lot about beauty and makeup from my childhood friend, Malin, who had a big sister that we were inspired by. This is when blue eye shadow and perms were a thing, so not so natural!
Despite some teenage detours, I have largely followed my mother’s advice that it is just as important to look after my overall health – so that I feel well – as it is to look well.
The key product in my routine and one that I always use is a face oil – my favourite at the moment is the REN Bio Retinoid Anti-Wrinkle Concentrate Oil.
Currently, I’m trying out a new brand from Korea called AMOREPACIFIC. In the morning I use their cleanser, Time Response Skin Reserve Toner, moisturiser and Time Response Eye Reserve Creme. At night I use GOOP’s Exfoliating Instant Facial followed by the REN oil and their V-CENSE Revitalising Night Cream and eye cream. I love the principles REN stands for; meaning ‘clean’ in Swedish, it’s a perfect match for me.
I always leave those appointments inspired to try the products they use myself. Some of my favourite products I have found this way are Vital Essence Serum from Chantecaille and foundation from Ellis Faas. I also use blushes and powders from Hourglass and lipsticks from Nars.
I use their shampoo and conditioner and their Damage Remedy Daily Hair Repair which protects from the heat when blow drying. I wash my hair every second day, then blow dry it straight and use old fashioned hair rollers to get some volume.
Jo not only influences me to use amazing products, but she is also a big inspiration for what she has achieved in the retail and business world. I also admire Gwyneth Paltrow and her natural way of being. I love her GOOP products and her passion for a healthy lifestyle.
My home also reflects my love for Scandinavian design – my all-time favourite designer is Arne Jacobsen and I have quite a few chairs and lights of his. Less is more for me, so a few beautiful pieces along with lots of candles and green plants is all I need. Being an avid reader I also have loads of books in my home, which are both useful and nice to look at.
Getting up early gives me time to think, read, write, be inspired and exercise… and I can do it all before the rest of the family wakes and the normal day-to-day starts. I always start the day with a glass of warm water with fresh lemon and ginger, and then a glass of water with Organic Daily Greens & Radiant Reds by Bio Blends.
I do some kind of exercise every morning. I enjoy doing yoga and Pilates, as they are both great for the body and the mind, and I also like running and going for long walks in nature. My favourite yoga teachers are Masha from Happy Melon, and Dustin Brown at Warrior One Yoga studio. I find my day flows much better if I have done some kind of movement first thing.
A typical day for me starts with a green smoothie from Urban Projuice in Albert Park on the way to work. It includes celery, spinach, banana, pineapple, dates and almond milk, topped with chia seeds and buckwheat. I then stop at my favourite coffee place, The Guilty Moose, for a coffee.
Lunch is often my favourite soup (lentils and veggies) and dinner is usually a soup or barbecued salmon with steamed cauliflower, broccolini, or green beans, always with French butter and salt. I love soup and vegetables, so that’s what I tend to eat most of.
It’s fantastic to spend a day at Aurora Spa in Melbourne to have their amazing body steam treatment, massages and facials. I can spend the day there with my notebook and pen and always come up with lots of ideas, being in such a beautiful and calm space.
In Falkenberg, Sweden, I visit my friend Sandra who gives the best two hour massage in the world! I also like to spend a day at Asia Spa in Varberg, Sweden. It’s the most amazing spa and is where I came up with the idea of writing my first book, Your Dream Life Starts Here – it’s amazing what a bit of self care can do for your creativity.
I feel my best when I live a holistic life, which for me means great sleep, exercise, a healthy diet and spending time with loved ones and people who are inspiring. I try to always follow routines that I know will help me live my dream life, and that includes reading (always!) and spending time in nature. Most of all, spending time with my family is an invaluable way for me to relax and recharge – I am so grateful to have them.