I’m thrilled to be working with Minenssey Skincare again to launch the new beauty take on their cult clay masks: the Skin Revival Plus Vegan Collagen Mask Set. This beauty-centric reformulation has been nearly two years in development, and the promise of ‘good things coming to those who wait’ feels appropriate for this beauty innovation.

Many of you will know the brand’s beauty clay mask range – cult products that purify and soften the skin with impressive results that are matched by the sales figures.

With over 6 million masks sold, these little foil-topped capsules are firm favorites with beauty enthusiasts and women all over the world.

Ideal for popping in your overnight bag, you can take them on that business trip and turn an evening in the hotel into an indulgent mini-facial beauty experience.

I first started working with Minenssey back in 2019, assisting the team with new product development, communications, and strategy.

I absolutely loved the chance to be able to collaborate with a brand that focused on active botanicals and advocated the use of potent Australian natives such as Tasmanian Pepperberry and Flannel Flower for beauty enhancement while also being infused with the latest scientific advances.

Fast forward four years, and we’ve kept these hero ingredients for their beauty benefits while also introducing the latest in “skinnovations” in the beauty industry.

Minenssey’s freshly upgraded clay mask series: the Minenssey Skin Revival Plus Vegan Collagen Mask Set, is the world’s first next generation collagen x clay face mask.

WHAT IS RECOMBINANT COLLAGEN?

Infused with ‘recombinant’ collagen for enhanced beauty, it’s the latest in pioneering collagen technology sourced from a leading lab in Spain, trademarked as ‘Col-Frag remasteredTM’.

It’s won awards for its innovation in the beauty industry and has clinically approved efficacy.

By comparison with other collagens that are sourced from animals (fish, pigs, and cows), recombinant collagen is bio-engineered, plant-based, and non-GMO for beauty-conscious consumers.

It shows excellent efficacy in wrinkle reduction, can help with skin barrier regeneration, and can help with skin collagen renewal, offering lifting and plumping beauty benefits.

INSIDE THE INNOVATION

Col-Frag remastered™ won the “Most Innovative Raw Material” at the European BSB Innovation Award 2022.

The way they do it is fascinating for the beauty industry. In a biofactory, scientists insert a fragment of synthetic human type I collagen, often used in beauty products, into the cytoplasm of the plant (that’s a gel-like fluid that fills the plant cell).

As it grows, the plant then begins to produce the grafted protein naturally, using its own protein synthesis mechanisms, which is revolutionary in beauty biotechnology.

This protein is then harvested, extracted, and purified to obtain this bio-engineered plant-based type 1 collagen fragment, which is highly pure and contains no potentially irritating toxic substances, making it ideal for beauty applications.

SUSTAINABLE FARMING

This super collagen is also completely sustainable. The plants are grown in sustainable indoor vertical farms that operate in line with the specifications of controlled-environment agriculture.

LAB TESTS

The resulting collagen has been tested, and in vitro experiments have proven that Col-Frag remastered™ is proven to increase procollagen type I content by over 100%, a significant advancement for beauty science.

As for the way it works in your skincare, it’s incredibly clever – working like a messenger to activate signaling as well as doing the work, a true beauty innovator.

It actually tells your fibroblasts to generate more collagen and enhances your existing collagen network structure, boosting the beauty and health of your skin.

YOUR MASK, YOUR WAY

In keeping with the design of the original beauty clay mask sets, the Skin Revival Plus Vegan Collagen set contains four masks with different functions: purifying, hydrating, anti-aging, and brightening.

All four beauty masks contain the super collagen – Col-Frag Remastered ™, and the set is structured so that you can embark on a ‘skin revival program’ by using certain masks on certain days during your 28-day skin cycle, depending on the beauty needs of your skin on any particular day.

This is a game-changing way to address your skin concerns and keep your skin in a state of beauty equilibrium.

IN SYNCH WITH THE NEEDS OF YOUR SKIN CYCLE:

  1. PURIFYING

Me, like many women, I find that my oil production increases right before my period, so this is the perfect time to schedule a beauty to pamper session using the Purifying Clay Mask.

In addition to Australian Tasmanian pepper berry and purifying white and green French clay, it now contains Malachite Extract, a powerful free radical scavenger, enhancing beauty care, while Vitamin E helps the skin fight free radicals, UV rays, and pollutants.

The addition of the next generation collagen provides anti-aging benefits.

 2. HYDRATING

Once my skin has settled down and we’re in a clear breakout state, it’s time to introduce the Hydrating Mask to soothe and calm my beauty regimen.

This gorgeous beauty mask with Flannel Flower contains Vitamin E along with Saccharide Isomerate, a natural moisturizing ingredient from the Netherlands.

It’s also a 100% naturally derived plant extract that mimics the natural moisturizing factors in human skin, so it can penetrate and quickly reach the outer beauty layer of the skin, bind tightly with keratin, absorb moisture like a magnet, and maintain it for a long time.

3. BRIGHTENING

The next week is all about rejuvenating with the Brightening Clay Mask, a beauty staple.

This beautiful radiance-inducing beauty mask contains Australian Snow Flower, Moonstone, White Clay, and Nonapeptide-1, which, in vitro, has been proven to reduce melanin synthesis in the skin significantly and even brighten the beauty of the skin tone.

I find that it fixes any dullness and leaves my skin more even-toned and beaming with beauty, as if lit from within by a high-wattage bulb.

4. AGELESS

Finally (and this mask is my absolute beauty favorite and the one I turn to most often because you can leave it on like a moisturizer) is the Ageless Overnight Mask.

It’s pumped chock-a-block full of the Col-Frag remastered™ along with white truffles from Italy, which are known locally as “white diamonds” because they are so rare but also rich in minerals and vitamin C for beauty enhancement.

It also includes Saccharide Isomerate along with Vitamins E and F to help significantly restore the skin’s healthy moisture levels, offering a beauty boost. It’s like an intense vitamin infusion for your face; it’s so nourishing, and it smells amazing too, appealing to the beauty connoisseur.

I’m so happy with how the beauty masks have turned out. Minenssey has always been nature-based, but by upgrading the formulations, we’ve ensured the products are also incredibly efficacious for beauty needs.

Wherever possible, we source the latest global beauty innovations and ensure they’re tested by third-party labs, so the science really stacks up for beauty standards.

I also love that the brand has always been deeply sensual and aligned with the concept of beauty.

The scents are derived from essential oils, and the Australian botanical-infused textures are exquisite; they really feel and smell deeply indulgent.

Since the beauty clay mask can be worn for anywhere between 15 and 30 minutes (being a creamy blend, it doesn’t dry out like other clay masks), it’s perfect for creating a stay-at-home beauty moment or just carving out essential me-time mid-week, and for me, that’s what beauty is all about.

It’s self-care in its highest and most potent form, embodying the essence of beauty rituals.

By Sigourney Cantelo. In Association with Minenssey.

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