Online Fashion Hub Gets Into The Beauty Biz

Online retailer, Revolve has expanded its previously exclusive fashion market to now include a beauty category, launching the expansion in time for Christmas. The e-commerce site has ensured an impressive line-up of top brands and products, and will continue to work with influencers to promote the category.

The beauty shop includes skincare, makeup, nails, bath and body, tools and brushes and hair and is staying true to its preference for brands with large social media networks: Malin + Goetz , R + Co and Stila sit with Aesop, Oribe and even Alice + Olivia (albeit, a cute cosmetic bag. No surprise beauty range at this stage). If you’ve got a penchant for a pretty beauty flat-lay, Revolve aren’t against socials sharing with #REVOLVEbeauty hashtag a major part of their launch strategy.

Via press release announcement, the retailer’s Buying Director, Lauren Yerkes says, “We have built such a strong lifestyle for our customer that the natural progression was to add beauty to our roster. We wanted to offer a range of product that can get her through her day, whether she is attending an event or going to the beach.”

Any developments in online shopping that aids the avoidance of finding a car space or scrambling over sale stalls is AOK with us.

Story by Rikki Hodge-Smith

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