Beautiful Inside · 10 October 2024
Talking Perimenopause with Ashaya Founder Jodie Matthews
I sit down with the fabulous Jodie Matthews, founder of ashaya, to talk perimenopause, the surprising symptoms no one warns you about, and how she built a brand to support women through every stage of life.
Listen to the full episode here
Welcome back to Beautiful Inside. Today I am chatting with the fabulous Jodie Matthews, founder of ashaya. This episode is extra special as it ties into Menopause Awareness Month, something I have personally been navigating as I enter perimenopause.
On Entering Perimenopause
I have had physical symptoms, from anxiety to gastrointestinal issues, that I did not even realise were related to peri. That is part of what makes this life stage so tricky. The signs do not always announce themselves as hormonal, so they can go unrecognised for a long time.
I caught up with Jodie recently and was really inspired by how she has approached this new phase in her life. I wanted to get a different perspective on dealing with peri and menopause, and she was the perfect person to ask.
Why Jodie Built ashaya
I have known Jodie for years, from when she was heading up MAC Cosmetics, and she has always been someone who leads with passion and purpose. In this episode she opens up about the struggles she faced, and how those personal experiences drove her to start ashaya, a brand that is all about supporting women through every stage of life.
From the mental health side to the physical transformations, we dive deep into how we can all navigate these changes with knowledge, compassion, and a bit of humour. If you would like to go deeper on this, Jodie returned for a second conversation in ashaya founder Jodie Matthews on perimenopause and Ayurveda.
Jodie's Sacred Six
These are the six products Jodie reaches for again and again:
- Ultra Violette Queen Screen SPF50+ Luminising Skinscreen
- M.A.C In Extreme Dimension Lash Waterproof Mascara
- ashaya Re-Glow Perimenopause Relief
- ashaya Kansa Wand
- ashaya In-Flow Face Oil
- Bare Minerals Complexion Rescue Tinted Moisturiser SPF30
The Giveaway
Because we love to spoil our Beautiful Inside community, we partnered with ashaya for a fabulous giveaway. Check it out on our Instagram post, and use the code BEAUTICATE20 at checkout for a 20% discount.
With thanks to our season sponsor Qure Skincare, we also offered five lucky subscribers the chance to win a Qure Q-Rejuvalight Pro Facewear LED Mask, with a 10% discount available through that link.
Whether you are in the midst of your own perimenopause journey, or just want to be better prepared for what is ahead, this conversation is a must-watch.
Follow Along
Subscribe to the show on YouTube and comment to suggest guests and topics. Follow Jodie and ashaya on Instagram. Follow Sigourney and Beauticate on Instagram, and Beauticate on Facebook.